I was reading an article by brand strategist Tony Eades titled ‘Want Better ROI On Your B2B Marketing Strategy? Ditch The Sales Pipeline And Focus On The Customer’ . It immediately struck a chord with me, and I started reflecting at the scenario in India and the established template in media sales and marketing processes.… Read More: Are media sellers & marketers in sync with changing B2B… »
Like everything else in life there is no certainty on how things will shape up. However, it is for you to try reducing the uncertainties associated with it. Searching for the right candidate or searching for the right job needs a similar set of precautions. The organisation and candidate do not short-term affairs and definitely… Read More: Lessons from marriage that can help job selection »
This was a story waiting to happen. With Indo Pak cricket rivalry what it is, the story of Star Indian cricketer Viraj Sharma ( Saquib) being abducted by the betting syndicate somewhere in middle east just before the final match between the two nation, is as comic and fetched it sounds; it is equally interesting.… Read More: DISHOOM- I like it- does that makes the only honest… »
Welcoming the bride: Key to successful Induction Finally, the day has come. After the organisation has gone through the time-consuming process of identifying need gap and desired competencies, filtered shortlisted candidates through references and back-checks, the selected candidate is joining to take charge of assigned responsibilities. The new bride walks in the family. The candidate… Read More: Welcoming the bride, Learning for induction. »
I have not liked a bit of it, Pokemon invading my privacy without any intimation or invitation. When I picked my Honda BRV a few days back and was driving past Shivaji Ground, one of them was sitting on my shoulder where the seat belt is plugged on, one was at the park staring at… Read More: My hating Pokemon means nothing »
Life has always been demanding. The demands increase with time. You have been misguided if you believe that finally there will be a day when you will have more time at hand. It is tough to find a balance, and it is very easy to let life get out of control. Chaos, anxiety, stress are… Read More: Be selfish- put yourself before everything else »
Let me explain it to you, said the nervous marketer. I know it may be tough for you to understand and me to explain. However, I will take an example out of your life experience, something that you are able to relate to and then may be you will be in a better position to… Read More: Analogy depriving the audience and the brand its aha moment? »
It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More: Do brands get the conversation they deserve- the NIKE case »
Are you one who is uncomfortable talking to strangers? Are you the one who as a rule in a restaurant chooses a seat facing the wall or are you the one who will usually sit in the front seat of a taxi- to avoid back seat conversations? In any official event if you do not… Read More: Break the rules, Talk to strangers. »
Self-help books are big business. It is approximated to be worth $11 billion. There are always more people under stress, underestimated potential waiting for that motivational kick that will change their lives. That is their belief. They seek self-help books like a honed pigeon. They keep picking one book after another. It must be doing… Read More: Read this before reading another Self-help book »
