Private Public Partnership, can it help in Tokyo 2020

There has been enough talk of 1.2 billion dejected people celebrating whiff of successes. The results do not take away from the efforts of the athletes. However, it does push each of us to introspection, as to what could be the key to these chronic highs and lows. The Olympics is over and for a… Read More: Private Public Partnership, can it help in Tokyo 2020 »

The power of effective one-on-ones in media sales.

Sales and marketing of media brands have been experiencing a change, they are not comfortable with. ‘whatsapp me’, ‘Let’s skype’ and ‘send a email’ are replacing ‘let’s discuss’ and let’s meet’. If you seriously believe ‘One-on-Ones’ that were the backbone of legendary media relationship marketing/ selling of yesteryears are threatened by the evolving technology, social… Read More: The power of effective one-on-ones in media sales. »

Are media sellers & marketers in sync with changing B2B realities?

I was reading an article by brand strategist Tony Eades titled ‘Want Better ROI On Your B2B Marketing Strategy? Ditch The Sales Pipeline And Focus On The Customer’ . It immediately struck a chord with me, and I started reflecting at the scenario in India and the established template in media sales and marketing processes.… Read More: Are media sellers & marketers in sync with changing B2B… »

Lessons from marriage that can help job selection

Like everything else in life there is no certainty on how things will shape up. However, it is for you to try reducing the uncertainties associated with it. Searching for the right candidate or searching for the right job needs a similar set of precautions. The organisation and candidate do not short-term affairs and definitely… Read More: Lessons from marriage that can help job selection »

DISHOOM- I like it- does that makes the only honest man?

This was a story waiting to happen. With Indo Pak cricket rivalry what it is, the story of Star Indian cricketer Viraj Sharma ( Saquib) being abducted by the betting syndicate somewhere in middle east just before the final match between the two nation, is as comic and fetched it sounds; it is equally interesting.… Read More: DISHOOM- I like it- does that makes the only honest… »

Welcoming the bride, Learning for induction.

Welcoming the bride: Key to successful Induction Finally, the day has come. After the organisation has gone through the time-consuming process of identifying need gap and desired competencies, filtered shortlisted candidates through references and back-checks, the selected candidate is joining to take charge of assigned responsibilities. The new bride walks in the family. The candidate… Read More: Welcoming the bride, Learning for induction. »