Let me take you back to the night of December 31, 2015 and January 1, 2016. You are most likely with friends enjoying the moment. You have plans and determination in your eyes. There are resolutions you have so cleverly crafted to leave no escape route open. You are after all a highly determined person.… Read More: Fire your second cylinder. 100 days to year end »
This is a film every person above a certain age should see. Censor board may believe the age to be over 18 and give it a UA certificate. I clearly think otherwise. I pray that the Government declares it TAXFREE, and the LANGUAGE DUBS are shown across the nation. NO, it is still not a… Read More: RANG DEY MUJHE PINKAVA. PINK- MOVIE REVIEW »
An underwear seller who can hit sixes at will in his mohalla cricket to underworld henchmen who has natural talent for Golf, so good that without much he is hitting for the championship board. And then the ultimate, Lagan equivalent stroke. No prize for guessing it right. A hole in one, that too, through a… Read More: FREAKY ALI- The GOLF Lagaan fails to hit a PAR… »
It is not new that the monolithic marketing departments are crumbling, ever held tenderly by the omnipresent but not so omnipotent all-knowing marketing director. Fragmented media channels along with the emergence of multiple touch points have created a need for expert zones and pockets of specialisation. The ever-exploitable unsatisfied lust of an overtly voyeuristic customer… Read More: Are you adding to the creative noise with unwanted, uninteresting,… »
There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More: News Media. Credibility At Risk. »
Earlier, one used to join and retire from a similar job or field. With the changing technology and dynamic shifts consumer needs, reflected in tectonic shifts in services, products and their approach to market, the life of expertise and the tenor at a job is decreasing exponentially. The current generation has never been ready for… Read More: HOP-STEP-JUMP IN CAREER »
There has been enough talk of 1.2 billion dejected people celebrating whiff of successes. The results do not take away from the efforts of the athletes. However, it does push each of us to introspection, as to what could be the key to these chronic highs and lows. The Olympics is over and for a… Read More: Private Public Partnership, can it help in Tokyo 2020 »
Sales and marketing of media brands have been experiencing a change, they are not comfortable with. ‘whatsapp me’, ‘Let’s skype’ and ‘send a email’ are replacing ‘let’s discuss’ and let’s meet’. If you seriously believe ‘One-on-Ones’ that were the backbone of legendary media relationship marketing/ selling of yesteryears are threatened by the evolving technology, social… Read More: The power of effective one-on-ones in media sales. »
It is so exciting, the adrenaline pumping through the body giving you another high, that ‘Emotional infidelity’ seems worth the unstated risk you may be taking. It has been always the space for brave hearts. Not something that a balanced simpleton can manage. Off course, it is so much fun trying to dodge the known,… Read More: Is Emotional Infidelity worth the risk? »
Fear is one of the basic response systems. It is quite natural to have fear. In reality, there is no one who does not fear something. We do gain understanding of few things and overcome their fear. Many experiences install a new kind of insecurities and fear in us. Fear as a trigger keeps evolving… Read More: How to take advantage of your fears. »
