‘ I would rather live my life as if there is a God and die to find that there isn’t, than live my life as if there isn’t and die to find out there is ‘ : Albert Camus ( 1913-60) At Dainik Bhaskar group. Pradeep Dwivedi picked the book ‘For God’s Sake: An adman… Read More »
Continuing with the brand GILLETTE and WILKINSON SWORD blade, I share with you something that I would not recommend to be copied in the era gone by and the era to come. This is a good revenge story. Simplicity is the key to being effective and efficient. This takes me to a time when RANJAN… Read More »
This is somewhere in the early part of 1996. I had moved from HTA to LINTAS Delhi. I was servicing WILKINSON BLADE account at GILLETTE. SAMIR VERMA was my boss and RANJAN my junior. It is tough to imagine the science, technology and the quality test for a simple Rupee one blade. I was fortune… Read More »
Continuing from the last episode I share another episode involving brand HERO HONDA . It was a life and death situation – hilariously funny in its way. With hindsight I can now appreciate the humour in it. SO, WE START AT THE END I was on phone from PALAM AIRPORT sometime in early part of… Read More »
MISSING TAPE CLIENT: You never sent those tapes – a tape is missing I: We sent all of them- I checked with my team CLIENT : Who would you believe- me- your client or your team? I: MY TEAM CLIENT: You are lying I: Don’t say that CLIENT: NO YOU ARE LYING I: Say sorry-… Read More »
This happened somewhere in early 1991-92. At that time the Mobile and Pagers were yet to be launched and I remember it was still the age of Fax and PC was replacing Electronic typewriters. Like every other agency, at HTA ( Now called JWT) financials were always under scrutiny. Still, the era of 15% commission… Read More »
Advertising as a career has various instances where on the spot humour is generated in all its seriousness. Some of it is evident at a later date and time. Remember the aftertaste is at times far better. So I have decided to collate these anecdotes and compile them. I welcome you all to share such… Read More »
