Tag Archives: ADVERTISING

UCC ‘Causvertising’ for Cannes24.

Cannes is over, and Mr Arya, who did not get any this year, is getting ready for Cannes24. What better than UCC as Causvertising.

Brands engage audience in purpose led campaigns like Jaago Re by keeping it simple and practical with solutions that can be practiced.

Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.

It is so easy to crib and complain about Surrogate Advertising and expect only ASCI to act. Why not look at inefficient ecosystem around it.

Reliance Jewels with Scarecrow M&C Saatchi has developed a unique, consistent communication language for its thematic collections.

Here are few of the recent good work in Indian Advertising. Not the complete list- but things I liked. Plain and simple. well crafted.

Creating Multiple Creatives within a campaign is not new, but here are some things to watch out for better reach and impact.

Strongly recommend using multiple creatives units to enhance the message’s effectiveness and widen the reach with impact and relevance.

Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?

My annual wish list revolves around advertising, marketing, media and life. is a long one and it has hardly changed through the years.