Will GOAFEST 2018 add a twist to this tale? Goafest 2017. 5-6-7th April. Grand Hyatt, Goa. It is work-in-progress. The story is evolving with time. Goafest is where stories take shape, few find their end, and some starve for the next chapter. I am waiting for the possible twist in my story that started in 2016.… Read More »
BABA RAMDEV as speaker in GOAFEST. The industry demonstrates lack of collectivism and self-respect. I am raising a voice because others have decided to conveniently remain silent. It must share with my well-wishers the reason for my proposed blackband protest against Baba Ramdev, keynote speaker at Goafest on April 5, 2018. The fest is the annual event… Read More »
The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »
What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »
Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More »
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »
Self-regulation must begin with ‘I’ before it can migrate to ‘We’ and ‘US’. So, when Advertising Standards Council of India (ASCI) President Srinivasan K Swamy, suggests that ‘be it an advertiser briefing an agency or an agency briefing their team, it’s time we add the ASCI code sign-off to every advertising brief’, for a moment… Read More »
The ASCI code for ‘Celebrity in Advertising’ is something I fail to understand. As per national tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »
Normally communication is not given high enough an importance and it’s common to point out that it is just a small part of the whole system. Right. But when it comes to brand image and perception, suddenly all fingers starts pointing at it. In case of an erroneous advertisement called to attention by the media… Read More »
On Friday, we will celebrate Dassera, a festival of good prevailing over evil. This day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »
