The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete. The… Read More »
Wanting to live a Stress-Free Life. Life in Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More »
BACKGROUND. Before the start of GOAFEST 2017, in my article “GOAFEST- expected to surpass expectations ! I shared a small secret and an expectation. “2016, the after hours party on the last day was in full swing. It was around 2 A.m, and I was a bit tipsy. Right outside the party area, where the registration… Read More »
GOAFEST- 2017, Expect it to surpass expectations. But here is something to think about. Tomorrow, the 12th annual Advertising Marketing Media and Technology KHUMBH of India: GOAFEST, a joint initiative of AAAI and The Ad Club India start at Grand Hyatt, Goa. In the first year, delegates checking into their rooms found an emergency kit… Read More »
There is an Industry and then there are people who for reasons best known to them make every attempt to break the fragile fabric of star events. It holds true for Goafest and Abby’s too. Are egos involved? The industry most likely will answer with a loud YES. I believe in a simpler truth. They… Read More »
Like in the speech given by Chatur in the film 3Idiots where certain parts of a speech were replaced, here’s an attempt to do the same with Prime Minister Narendra Modi’s address to the nation on November 8, 2016 where he announced the demonetising of Rs 500 and Rs 1000 notes in an attempt to… Read More »
My view on Goafest captured in DNA issue of 11th April looked at the positive side of the event. The enhanced experience was primarily based on 16 of the 17 speakers engaging the audience with relevant and interesting points. And that is quite an achievement. For a change, it was not digitally skewed. It was more holistic.… Read More »
First published in DNA, Mumbai Goafest 2016 can be summarised as high on energy with good knowledge sessions and charged after-parties. In short, a celebration of excellence. Thank you AAAI, AdClub and the whole advertising, media and marketing fraternity for making it a huge success. There are many version of ‘My Goafest’ as it satisfies different… Read More »
It is 7th April 2016. Late in the night Final publisher Abby just got claimed You will need an extra drink or two You need to get sloshed tonight Maybe, you will find a shoulder to wet. Maybe, 2017 will be better Maybe, drinks will not hit you Maybe, they will hit you harder You… Read More »
