Tag Archives: Brands

Faces And Visuals Nailing the Olympics.

Visuals have a story. Here are some names and visuals from the Paris Olympics 2024 that will remain with us and be leveraged in advertising.

Newspaper Advertising, Pages and cover price needs a re-think

On Monday, 28th October, my newspaper was drastically underweight. It was not the usual cubby overweight I was getting accustomed to. The newspaper was slim, light with sporadic advertising. It felt like what my newspaper used to be, before the festival. Somehow I missed the thick festival sale and discount catalogue sheets masquerading as newspapers. … Read More »

8 Diwali Films that caught my eye.

HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »