Tag Archives: campaign

CSR: the marketing tool to leverage Internal force with a brand synergistic act

Corporate Social Responsibility or CSR is not a new thing for Indian culture. It has been present in one form or another through ages. Remember how the Jodhpur Palace was created. It was made so that the proud Rajasthanis who would not take alms, could work during famine and earn from the king. CSR seems… Read More: CSR: the marketing tool to leverage Internal force with a… »

ONE LESS DECISION

Pitch  campaigns are  magical. They are expected to be strategically aligned in sync with the brand vision. They are said to be  exercise in cautious passion and deep rooted consumer understanding – derived out of some hastily put-together Group discussion and Dipsticks. Unfortunately lot of EGO and DESTINEY rides these campaigns. Shortage of time between… Read More: ONE LESS DECISION »