Dealing with Disbelief of Someone Else Winning at Cannes
Cannes Awards- How do you tackle the disbelief when you lose but your friends and known competitors from the industry win?
Tag Archives: Cannes
UCC ‘Causvertising’ for Cannes24.
Cannes is over, and Mr Arya, who did not get any this year, is getting ready for Cannes24. What better than UCC as Causvertising.
WHAT COMES FIRST- PURPOSE -IDEA-OR AWARD?
BRANDS been searching for purpose. But how sustained is the effort and how strong is the bond is questionable. Many time it is pure opportunistic in nature with focus on revenue.
GoaFest 2021: No News is Not Good News.
There is no news about GoaFest 2021. In all probability, it is not happening. I question, if other awards could adapt why not GoaFest?
Co-Create with Media is the need of the hour.
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
ADFEST PATTAYA 2019, Why You Should attend it?.
The year 2019 started with the IAA World Congress held at Kochi. Pattaya Adfest 2019 will follow it from 20th to 23rd March 2019 at the Royal Cliff Hotels Group, Pattaya. Goafest is scheduled from 11th to 13th April 2019 at Grand Hyatt, Goa. May is the month of ZEE Melt, to be held on 30th and 31st May at Dome NSCI, Mumbai. Kyoorius awards… Read More »
At least 8 reasons to celebrate Cannes 2018.
The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »
Do Call-for-Entry campaigns reflect reality?
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
Why nuance and focus are key to Cannes creative success by BEN ESSEN faetured at WARC
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More »
NEED LAST DATE TO WITHDRAW ENTRIES
Tweet Follow @s_kotnala An agency withdrawing an award entry is neither something new nor a regular occurrence. There can be many reasons for it including the official one. But one has every reason to believe that the right reason normally remains uncovered. At AdFest 2015 last week, JWT India withdrew its entry of Nutribic Biscuits… Read More »
