The Fine Line Between Collaboration and Collusion. Media raids.
Media raids by CCI may be the tip of the iceberg. They point out possible unethical practices that have been a source of rumour in the industry.”
Tag Archives: competition
Is the Consumer developing IMMUNITY to your brand messages
Tweet Follow @s_kotnala I hate it, when I am suffering from fever and my doctor refuses to prescribe painkillers or antibiotics. But his logic is simple. My body may develop immunity against prescribed chemicals and then I will need a higher dose. One day even the higher doses will stop working. A new prescription will… Read More »
Talent drought, biggest nemesis of digital and e-commerce
A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business. He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More »
REVERSE SELLING
Tweet Follow @S_kotnala 67TH EPISODE. This is something that demonstrates the focus on detailing and execution that Dainik Bhaskar Group is famous for. It is an organisation that has time and again surprised many industry representatives by the amount of backend work and belief in detailing and processes. The representative of a large… Read More »
