MYNTRA- LOGO KA KAAM HAI KEHNA
Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.
Tag Archives: GOOGLE
Andrew Keen- How to fix the future – Book Review
I knew all along, there was something drastically wrong with the way the future is unveiling itself. I was on the lookout for a debate on ‘How to fix the future’. Andrew Keen’s session at the IAA World Congress held at Kochi, India in February this year probably opened new spaces for the discussion. The future is… Read More »
‘The Internet is NOT the Answer’, Andrew keen. Book Review.
I always knew that ‘The Internet Is NOT the Answer’. It is a milestone in the chaotic river of evolution. Life and future will find its own way to correct the follies of technological advancement and misuse. No there is nothing to worry about. Andrew Keen as an author of ‘The Internet Is NOT The… Read More »
Collective guidelines to monitor Alternate Intelligence!
It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »
#DoYourBit to control the Digital Faultlines.
If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »
Gold Standard In Digital Advertising; No High Expectation
The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »
DARKNET- the other side of digital highway !
I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More »
Return of the STEREOTYPED MOM!
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More »
Media needs makeover in Visually Digital World
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »
