Back to the time- my first visit abroad and it was the SUNCITY , the annual kickoff of HTA. “Two More’ shared earlier happened on the same city. So let’s get to the episode with minimalistic background information. There was enough drinks on the house along with enough OLD MONK bottles that the team had… Read More: JUHI EFFECT »
The IP season is on and what better than an episode out of HTA Cricket. HTA as the leading agency in Delhi was much into cricket. There are stories of Denis Joseph bowling a beamer to a client or Shankar Rajan playing a sedate inning. One person who may be given the credit for keeping… Read More: OUT »
In earlier times much before the fragmented and niche agencies came into being, when 15% commission and not retainer-ship was the norm, the large agencies used to have a huge annual incentive conclave. The cut was by designation. In 1993, if I am right about the year, I made the cut first time. That year… Read More: TWO MORE »
This is the time I was with HTA. Motorola was a new client. And Rahul Verghese (www.runningandliving.com fame) a different kind of client. Dead serious professionally and hugely funny beyond work. Rahul had five simple rules to work when it came to meetings. On time. Rahul lived what he expected from others. I remember him… Read More: ELEVEN MINUTES »
This happened somewhere in early 1991-92. At that time the Mobile and Pagers were yet to be launched and I remember it was still the age of Fax and PC was replacing Electronic typewriters. Like every other agency, at HTA ( Now called JWT) financials were always under scrutiny. Still, the era of 15% commission… Read More: BANYAN TREE AGENCY »
Advertising as a career has various instances where on the spot humour is generated in all its seriousness. Some of it is evident at a later date and time. Remember the aftertaste is at times far better. So I have decided to collate these anecdotes and compile them. I welcome you all to share such… Read More: Imported art Card »
