Tag Archives: LEARNING

Expand And celebrate the spirit of learning this Teacher’s Day.

Here is a take on best brand communication on teachers’ day and a call to expand our outlook beyond teachers at school.

Welcoming the bride, Learning for induction.

Welcoming the bride: Key to successful Induction Finally, the day has come. After the organisation has gone through the time-consuming process of identifying need gap and desired competencies, filtered shortlisted candidates through references and back-checks, the selected candidate is joining to take charge of assigned responsibilities. The new bride walks in the family. The candidate… Read More »

My learning curve doodling on Samsung Notes 5

I doodle and I doodle a lot. In many ways that is my way to concentrate. People know  of my passion with doodling. They understand my way. Now with the new SAMSUNG NOTES 5- It has given me a new direction and perspective. Now I can doodle whenever and wherever I want. Though playing around with stylus… Read More »

Small Steps to Enhance Activation Experience

Tweet     Follow @s_kotnala Events and activation are an integral part of a B2B campaign. Properly executed they are successful in engaging and delivering the message. Unfortunately most of the event and activations are good ideas badly executed. The intent behind the activity and the initial design framework are usually right. Time, budget constraints and… Read More »

Appreciating contribution in creating highly untrained leadership in advertising

Tweet     Follow @S_kotnala The classic quote “Our assets go down in the elevator every night” still reflects advertising and communication organisations and highly people-centric professions. Yet, the practice defies logic. Surprisingly, beyond learning on the run, they do nothing in terms of organised training. Throwing in the deep end seems to be the only… Read More »