Let It Melt: A Case for Unhinged Ice Cream Campaigns
ICE CREAM advertising seems unidirectional. It can be so much fun- only if the brands takes the creative freedom that category demands.
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Why nuance and focus are key to Cannes creative success by BEN ESSEN faetured at WARC
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More »
