Is it time that most of us in management cadre across levels of responsibility watch sports with a lot more focus. Maybe place TV sets at appropriate places and make watching the world cup, Wimbledon and Olympics (to name a few) mandatory. Maybe we have been missing a lot between the balls and swinging with… Read More »
Books must add up a new thinking, explain an event/ incident/ episode in a life of a company or a person to qualify for the list. Here are the 14 books I recommend to Management, Advertising and Marketing professionals. Some of you are bound to find books on your list that are missing here. That’s… Read More »
THINK TWICE – Harnessing the power of COUNTERINTITUTION by Michael J. Mauboussin is a sharply focussed book. What makes it interesting is the way it shows you the possible reasons : why you must THINK TWICE?. Then follows it with sharply defined MISTAKES you could be making in reaching your decisions inferences. At the end… Read More »
IF YOU WANT TO PROTECT YOUR REPUTATION- DON’T BE CAUGHT READING THIS BOOK. The elementary guide to ONLINE REPUTATION MANAGEMENT (ORM) could have been another and more apt title for the book. It does laboriously makes a point that there is all things permanent in the cyber world- so you cannot CREATE but more MANAGE… Read More »
