Tag Archives: MARKETING

INTRODUCTION

This week I bring a story that I have only heard. I have not been witness to it, so can not vouch for its correctness. It is JAGBEETI (happened to someone else) and may not be JAGZAHIR (known by all). I am ready to accept denial on this one.   HTA (now JWT) Delhi in… Read More »

20 things Goafest must do

(Originally appeared in MXMINDIA.com LINK: http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/ ) Goafest 2015 will happen at Goa – that’s as much certainty you have about India’s premier advertising-marketing event.  Basking in the glory of a successful Goafest 2014, it’s natural for not to look at the issues and problems with it and try addressing them in Jan 2015. As… Read More »

THE KAALI PEELI PICTURE

Keeping few  element constant, – this episode of Marketing and advertising also involves  shoot at ace photographer  Denzil’s studio and another fabric brand being handled by Mudra Ahmedabad – VIMAL. I think I was standing in for Kandarv Jani ( who was unwell or out of station) the executive on account. Think Vijay Nagrare was… Read More »

CURIOUS AFTER KYOORIUS

Original article appeared in http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/  On the 12th night when I entered the NSCI Stadium, I cannot be faulted for thinking that I have reached the wrong destination. But the miniature Black Elephant magnetically attached to my shirt and the big bold Kyoorius branding made me comfortable. The signs were there – expectations have been… Read More »

SHOOTING AT MUD ISLAND

I was less than a week into real advertising.  Fresh after  3 month  of rigorous MUDRA MANAGEMENT TRAINING PROGRAMME ( MMTP-II) under Dr. Naganand Kumar and CM Ramesh (UNCLE TOM). At that stage one  believed everything was possible. I was going to be the Brand Saviour. In my first week  I was sent  to Mumbai… Read More »

GOAFEST HIJACK

Tweet  Follow @s_kotnala Hijacking maybe a hard word to describe, what happened on 3rd April 2008. Jagdip Bakshi was Goafest ( Largest event for Indian Advertising and marketing fraternity) Chairman that year. Dainik Bhaskar Group well known across the Industry for highly innovative initiative and plans decided to take advantage of a schedule loophole (That has… Read More »