Purpose-led Vs Without Vs Forced- The purpose hierarchy
Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?
Tag Archives: MARKETING
My Annual wish list- Advertising, Marketing, Media & More.
My annual wish list revolves around advertising, marketing, media and life. is a long one and it has hardly changed through the years.
MENTAL HEALTH- MARKETING ADVERTISING
MENTAL HEALTH is in focus. Celebrities in cinema and sports have come forward. It still remains unaddressed in advertising marketing.
ASCI Influencer Guidelines. Good Start. Must Evolve With Time.
ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
International Women’s Day. You can be the difference!
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
Consultant- Loyalty to Brand & Dharma for Management.
Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
Re-SEARCH to re-Set Post-LOCKDOWN
There is a no new normal after the lockdown only if you could Re-SEARCH, Re-ALIGN to Re-SET in the Re-World. The relevance must be redefined for impact.
Will Advertising Marketing Be Any Different?
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More: Will Advertising Marketing Be Any Different? »
Co-Create with Media is the need of the hour.
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More: Co-Create with Media is the need of the hour. »
Who to blame for SOCIAL Skew in creative awards win.
‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete. The… Read More: Who to blame for SOCIAL Skew in creative awards win. »
