It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More »
Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »
First published in DNA, Mumbai Goafest 2016 can be summarised as high on energy with good knowledge sessions and charged after-parties. In short, a celebration of excellence. Thank you AAAI, AdClub and the whole advertising, media and marketing fraternity for making it a huge success. There are many version of ‘My Goafest’ as it satisfies different… Read More »
When a star student in the class gets just above average marks, you do not say ‘Could have done better’. You instead raise a question ‘How could he do this’. ‘Ki & Ka’ the latest offering from ace storyteller and Director Balki is something with differential concept, maybe good intent but sketchy and inconsistent at… Read More »
Insight is one of the most misused words in the business of marketing and communication. They are loosely used to denote any not-so-obvious fact. At times the ability of it being commercially exploitable and being helpful in enhancing impact of a brand / process is treated as secondary. It primarily remains an inferred answer from… Read More »
I read the news on ADWEEK / ADFREAK and that made me turn around and re-look at the EGO WALL one has created with time. The trophies and citations stared back- as if they knew what was going through my mind. ‘If, I was to lose them will I miss them, are they important to… Read More »
When the recent MYNTRA ad opened for comment in the positively inclined diverse set of people who primed themselves for being open, transparent and seeking diversity in opinion- all hell broke lose. Now if you have missed the ad- you can see it here before you proceed further being an opinionated ‘Fly-on-the-wall’ while I reproduce the interesting… Read More »
Tweet Follow @S_kotnala ‘Is media taken care of’ or ‘I hope someone is taking care of media’ used to be pregnant thought with the event organisers. It was one of those things that defined their success, something that made them anxious. With time the things have changed. The meaning and needs from media have changed. To… Read More »
Tweet Follow @S_kotnala The festival period is right here. It will decide the fortune of many media brands. There is nothing new in the system. Every trick has been experimented with. The relationship strengthening parties are over. The experiential engagements are on the high. The contest and rewards have slowly started lost their sheen. If you… Read More »
On Thursday morning in my timelines I found a re-tweet ‘Ad Club’s night of shame: ‘Condemnation by Mumbai Press club, Shiv Sena MLC’. It was a detailed version of the unwarranted incident post EMVIES and it raised a few questions. In an impulsive reaction, I re-tweeted it tagging IAA, AAAI, ADCLUB and ISA. A senior fraternity… Read More »
