Tweet Follow @s_kotnala I was sitting in the office of Ashraf bhai, an understated person well known for his ability to create wealth. He had invited me to help him recruit a candidate for his go-to-market strategy. Like many owner-driven organisations, in his office too the master colour control screen of the CCTV… Read More »
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More »
Tweet Follow @s_kotnala 73RD EPISODE. After having watched the Formula-1 racing on TV, when finally it reached India our excitement level breached all set limits. I think we (Peter Suresh and I) booked our seats the day booking opened. With no experience of an earlier F1 race and being rational human being we banked… Read More »
Tweet Follow @S_kotnala It’s the time of the year when most organisations tend to re-evaluate their training programmes and the progress they have made. Senior management sees it as not delivering the right ROI. Employees feel that right training is not being imparted. And the poor trainer suddenly has no idea why after… Read More »
Tweet Follow @S_kotnala 72nd Episode. Advertising and Media. The AAAI negotiation workshop by Ruma Biswas happening today in Mumbai took me back many years. Here is what I am talking about. The subject of NEGOTIATION is evergreen and is relevant in every social interaction. Though the relationship and the transaction between Agency Planner… Read More »
Tweet Follow @S_kotnala The classic quote “Our assets go down in the elevator every night” still reflects advertising and communication organisations and highly people-centric professions. Yet, the practice defies logic. Surprisingly, beyond learning on the run, they do nothing in terms of organised training. Throwing in the deep end seems to be the only… Read More »
Tweet Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »
Tweet Follow @S_kotnala 69th EPISODE. I have been doing and creating these as a self-developed mode of concentration. Now I know that what I mostly do is called ZENTANGLE, a distinct form of art. Anyway that is not the story. People who have seen this happening really understand and appreciate it. I doodle or… Read More »
Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More »
