Tag Archives: MARKETING

The Missing Lips

44th Episode. Late eighties. I was in Mumbai on a shoot assignment for a fabric brand of repute. This was the 4th shoot involving the same model. She was now more than a friend. She later on went o to do few movies. We had somehow clicked in our first meeting itself. We were in… Read More »

I am Promiscuous because you are a Flirt

Dear Marketer, We have seen a lot many good days but it is becoming intolerable. You keep on playing tricks that no longer amuse, engage or involve me. The pressure of one-dimensional unilateral expectations you have is chocking me. In our society of MAC: Market, advertisers and communicators, the relationship between you, the marketer/ Brand… Read More »

THE TRAP

43rd Episode :  Male are always on the lookout. Their adventurous DNA pushes them to experiment and take risk outside their existing relationships. They want the naughty-fun. Some score anyway in a no-string attached relationships. Some score mentally. For some buying the scorecard is the only alternative. But, they all score. This incident involves an… Read More »

Do we need a regulatory body for Industry Associations In India

Time For AMMAAI; Advertising, Marketing & Management Associations Authority of India It takes two to tango. If you and the Trade Association (TA) are not serving each other’s interest then we need AMMAAI. Most likely, you are a member of one of the many associations. It is equally likely that you have missed events /meetings… Read More »

Go tell your son how scared you were

42nd Episode. AAPNEY BETE KO KYA KHEGA. PHAT GAYI Macau other than the grand Venetian, casino’s, lobby shows, Cabarets has the famous Macau Tower. This tower has the world’s highest Jump platform, a Guinnes World Record for the Highest Commercial Bungee Jump* at 233 Meters (some 764 Ft). You slow down and stop some 30-meter… Read More »

EQUAL OPPORTUNITY TO INDULGE

41st EPISODE some years ago, one of the larger regional newspapers went to PATTAYA for their annual incentive tour. The combined National sales team, marketing and other vertical heads like HR., Editorial, Circulation  & production joined as observers. It is not rocket science, that when a predominately male dominated group lands at Pattaya, a visit… Read More »

The Lost Haunting Music

40th EPISODE. I was working with Mudra, Ahmedabad. One of my accounts was RSWML -MAYUR FABRIC with its office at Gulapura. For a meeting with Shri Ladhajee the Marketing Director we would take overnight train to Ajmer. In morning visit Khwaja Darbar the Dargaha and leave for Gulabpura on a hired taxi- normally a spruced… Read More »

163 days to Goafest. 12 Suggestions

Why speak of Goafest 2015 so early? Most likely it will be held on April 9-10-11, 2015. The answer is simple. I Love Goafest. I have attended every edition and I will be there again. It is still THE INDIAN ADVERTISING & MARKETING FESTIVAL. It has the Abby, the most prestigious Indian awards in creative… Read More »

THE UN-NAMED SPIRIT

38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying  ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More »

AMRIT PURI TAKES OVER LINTAS

37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under  the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed… Read More »