MOTHERS’ DAY- Deeds Say a Lot More Than Ads.
Mother’s day- opportunities for brands to show being inclusive, gender sensitive and women representation. But deeds say a lot more than ads
Tag Archives: Mothers day
2019 Mother’s Day dominated with 1980s imagery.
Every year on mother’s day, I get a sinking feeling that we are in a time warp. Or at least the Indian mother is has decided to drop anchor in 1980. I love sharply defined relationships and even the vague unmanned relationships too. In India, we have many such relationships. The relationship between daughter-in-law and… Read More »
Return of the STEREOTYPED MOM!
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More »
