How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »
26th EPISODE — ‘I AM SANKAR’ This belongs to an era when advertising was much fun. People used to be creative in their interactions and induction of new team members. Here I share an incident from HTA ( JWT- 35, Jandewalan, Rani Jhansi Road-Delhi) time. Sankar was heading PEPSI account at JWT. And a new young trainee… Read More »
Pitch campaigns are magical. They are expected to be strategically aligned in sync with the brand vision. They are said to be exercise in cautious passion and deep rooted consumer understanding – derived out of some hastily put-together Group discussion and Dipsticks. Unfortunately lot of EGO and DESTINEY rides these campaigns. Shortage of time between… Read More »
