Man’s Search for Meaning – Lessons for Brands on Survival & Purpose.
Transposing learnings from Man’s Search for Meaning by Viktor E Frankl into Brand purpose and survival in a competitive environment
Tag Archives: PURPOSE
Untangling Umbilical Cord in Life and Brand Building.
During birth, the physical umbilical cord is ceremoniously cut. Still, the bond between mother and child remains metaphorically tethered by what we might call an “umbilical cord” throughout life. This intangible connection, though unseen, can be remarkably strong. It is often joked in India that, culturally, this umbilical cord is seemingly unbreakable in nature. However,… Read More »
The Only Trend in 2022- Uncertainty.
2022 brings with it more chaos and uncertainty. Tough to identify trend for early warning to help or to exploit.
Brand Connect with caution – Covid-19.
The planner and the brand custodians are itching to have that one purpose-led Brand Connect with the audience during Covid-19 crisis that will make their brand the hero. No brand wants to be left out, missing this chance to leverage the opportunity. Everyone has realised that the brands active during downtime with a relevant… Read More »
‘MY GITA’ by Devdutt Pattanaik- Book Review
‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More »
