IRSwala aaya, IRSwala aaya, IRSwala aaya re, The latest round of IRS report is out. The reported readership figures have given soulless Print Rudalies a chance to cry in mourning or smartly find ways to celebrate minor victories. The comparative game has begun. Every one is flogging the tired horse. The fight to sliced the data… Read More »
The Indian Readership Survey (IRS) Quarter 1, 2019 findings are out. It brings good news to print publishers. Their reach and readership continue to expand. The total monthly reader touches new peak at 42 crores, a growth of 4.4%. In this period, the number of households has also grown by 4%. Any daily reach remains… Read More »
The coming together print publishers is a rare celestial aberration. However, this is not the first time when some of the largest print houses have got together. We know when they collectively questioned the IRS and hence MRUC some years back. Even at that time, people viewed it as a disturbing disruption, but it led… Read More »
Recently one of the top newspapers published a corrigendum on its circulation claim. Another newspaper hinted that the competition was lying. And a few others’ claims went unchallenged. When claims happen, you know the IRS (Indian Readership Survey) or ABC (Audit Bureau of Circulation) reports have been released. Reacting to competition, calling them ‘liars’ and… Read More »
Tweet Follow @S_kotnala Why should anyone be interested the latest report of EMMA, the Enhanced Media Matrix Australia? The answer could be a wishful thinking and the necessity of future. We are probably at the right point to leap forward. Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the… Read More »
Media planning has spiritually come a long way. The sixth sense of media planner in Indian advertising industry is more powerful than that of the dog in Mahesh Bhatt camp. They are more accurate than the meteorological department in predicting tectonic shifts and minor tremors in media environment. The media weights are being reshaped by… Read More »
I am enjoying the TOI-HT fight for Delhi-NCR supermacy. Are you? You may love TOI for the action and pity HT for pathetic explanation or be completely neutral with ‘I don’t care -WTF’ attitude. The lines are drawn depending on ‘who you hate’ and ‘who you love to hate’. Trust me, you will enjoy this,… Read More »
The lifting of self-imposed embargo on use of IRS 2013 has been lifted. This was completely predictable and not surprising at all. The process and methodology audit been complete, post deliberation Chairman- MRUC, Chairman-ABC, Chairman-RSCI and Chairman INS have unanimously agreed to life the embargo. Why do I still feel that this is just CHECK… Read More »
