Surrogate Advertising:- Don’t blame ASCI alone.
It is so easy to crib and complain about Surrogate Advertising and expect only ASCI to act. Why not look at inefficient ecosystem around it.
Tag Archives: SELF-REGULATION
ASCI- Should Sachin Khurana be a headache for CROCIN?
ASCI can set guidelines and ask for self regulation, but when big brands like Crocin from GSK refuse to follow- we know the problem is huge.
Cinema must self-regulate ad breaks.
CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More »
It is time to redefine and strengthen self-regulation by ASCI.
Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More »
SMALL OR BIG – REPEAT OFFENDERS- NOT AFRAID OF ASCI
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »
