Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
Tag Archives: Social media
Launching SMEAR Index against social media outrage.
So, how can we help predict and insure against a brand facing social media outrage and be called for not being sensitive to the social ecosystem.
How to Leverage Lockdown for a stronger Brand-i?
The 22- day Lockdown has started. WFH (working from home) does not have the same adventure and fun. New anxieties are building up. Here is how to leverage lockdown and work on your Brand-i. Time to recharge- follow these simple tips to keep productivity up and relax.
‘ Festival Wishes’ Forwarding Syndrome
Is the Digital Termite disturbing your festivities? I would believe that just like my WhatsApp timelines during Dussehra was overcrowded with Festival Wishes. They have been as irritating as the false covers in your newspaper during festivals. Sending greetings to near and dear ones has been a tradition. Traditionally, calling your friends and relatives and… Read More »
Andrew Keen- How to fix the future – Book Review
I knew all along, there was something drastically wrong with the way the future is unveiling itself. I was on the lookout for a debate on ‘How to fix the future’. Andrew Keen’s session at the IAA World Congress held at Kochi, India in February this year probably opened new spaces for the discussion. The future is… Read More »
Who should define how news is served.
Who should define how news is served? In fact, you the viewer only should decide what you watch! You anyway do that with the click of the remote. But, what if all channels in a genre (In this case News) were beaming the same content! The option still exists to close the Idiot Box… Read More »
News Media. Credibility At Risk.
There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More »
