A thought-provoking look at how constant online negativity shapes algorithms, mindsets, and AI—and why practising “Intent Before Impact” through genuine appreciation posts can quietly restore balance.
A biting comment on the Australia Social Media Ban, its laugh-out-loud loopholes, underground teen behaviour, marketer implications, And why India needs smart regulation—not bans—to manage youth digital access.
Infotainment, the child of information and entertainment, was born to cut through the clutter and deliver recall and relevance.
Social media hijacks the national crisis with too much unwarranted information, leading to disinformation. What is the solution?
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
So, how can we help predict and insure against a brand facing social media outrage and be called for not being sensitive to the social ecosystem.
The 22- day Lockdown has started. WFH (working from home) does not have the same adventure and fun. New anxieties are building up. Here is how to leverage lockdown and work on your Brand-i. Time to recharge- follow these simple tips to keep productivity up and relax.
Is the Digital Termite disturbing your festivities? I would believe that just like my WhatsApp timelines during Dussehra was overcrowded with Festival Wishes. They have been as irritating as the false covers in your newspaper during festivals. Sending greetings to near and dear ones has been a tradition. Traditionally, calling your friends and relatives and… Read More »
I knew all along, there was something drastically wrong with the way the future is unveiling itself. I was on the lookout for a debate on ‘How to fix the future’. Andrew Keen’s session at the IAA World Congress held at Kochi, India in February this year probably opened new spaces for the discussion. The future is… Read More »
Who should define how news is served? In fact, you the viewer only should decide what you watch! You anyway do that with the click of the remote. But, what if all channels in a genre (In this case News) were beaming the same content! The option still exists to close the Idiot Box… Read More »
