Challenging the Disparity in Our Reverence for the Paralympics
We need many changes to give the Paralympics the respect it deserves. Why do we still treat them differently?
Tag Archives: Sports
The near misses hit harder- Olympics 2024.
India had a few near podium finishes in the Olympics 2024. It may point toward a strong future or a sign of stagnancy.
Trends 2021, I bet on coming true.
TRENDS 2021, I expect to continue holding true in 2021 too. Why run after new trends when you are yet to exploit the one you know? Is the known devil not better than unknown one.
REALITY SHOWS MUST RETHINK ENGAGEMENT
The king of Reality Shows, my favourite show ‘Bigg Boss Season 12’ climaxed on December 30, 2018. In the end, there were three types of audiences. One who will never watch Bigg Boss. Two, people who watched Bigg Boss and loved it. Three, the set of people who watched Bigg Boss Season 12 and said… Read More »
Do brands get the conversation they deserve- the NIKE case
It was IIFA award show this Saturday when I saw it for the first time. It was Deepika Padukone who was talking about having depressed some two years back and then sports helping her survive that phase and add aim to life. I was getting interested in her talk when the ad started…. The longish… Read More »
The Sponsor’s Gita in Sports Mahabharata
Tweet Follow @S_kotnala Mahabharata, the epic war between two polarised views happens in every yug. Kalyug is a bit different. Here it happens every year, maybe a new Mahabharata every moment, many of them at the global level. The Kauravas and Pandavas are decided not on ethics and attitude but who wins. Pandavas… Read More »
