RIVAAH- TANISHQ PLAYS ULTRA-SAFE.
Tanishq was trolled for its ‘progressive’ commentary on Hindu marriage rituals and traditions. This time it plays safe with Rivaah.
Tag Archives: TANISHQ
MOTHERS’ DAY- Deeds Say a Lot More Than Ads.
Mother’s day- opportunities for brands to show being inclusive, gender sensitive and women representation. But deeds say a lot more than ads
Tanishq Diwali – on a hattrick of taking down ads.
So, in less than a month, Tanishq takes down another ad when trolled on social media. What’s wrong? How can brand be so insensitive?
Brands as a social entity must respect reality.
Brands like Tanishq are a social entity, alive with persona and attitude. they must ensure campaign like Ekatvam respects social reality.
TANISHQ- Intent does not count in a troll defined world.
TANISHQ fearing the safety of its employees and stakeholders has withdrawn its TVC EKATVAN that was heavily trolled. Was there anything wrong?
Tanishq – Beyond 24 Karat Gold
It is the festival and marriage season. And gold is crossing all known limits. It’s also Tanishq time. It is natural for the middle-income household to be doubting purity and buyback values of their gold that they are buying, exchanging, repairing or melting. Karat meters are working overtime across more than 280 Tanishq showroom across… Read More »
Will YOU SEND A VALENTINE GIFT TO YOUR AGENCY?
You haven’t heard a more stupid question than this. And then you would ask me, Do you really think I should be doing this? What gave you that idea? I know the first reactions the question would elicit. Ok, let’s look at the other side. Do you think your agency will send you a valentine… Read More »
TATA LOG
TATA LOG – is a select set of Eight Modern Stories by HARISH BHAT from a timeless Institution- TATA. Harish Bhat is a batch mate from IIMA- the batch of ’87. I never had heard of his book. So picking this thick hardbound book at Airport had much to do about brotherhood then the interest… Read More »
