An Brand Brews Mental Health Over Chai
A brand makes a good initiative on MENTAL HEALTH. It asks audience to talk things out over a cup of tea- but does not tag the brand! Why?
Tag Archives: tea
The Tea Stories- things happen on tea.
Tea brands in their communication been telling great stories that are based on reality and very relatable- yet pushing their message.
The Seed of Romance: Chapter 09
The seed of romance found its mark the first time I saw her. Not knowing where the story with the undisclosed destination will take us. Chapter 09- The story with an undisclosed destination.
Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
Missing The Taste Of Masala tea During Election.
Tea Brands in past have collectively shared hard hitting mind body soul awakening communication, missing their impact this election.
IS Scarecrow attempt to consciously be different working?
I personally loved the new Rasna film Pyarelal Ka Bachpan Ka Pyar by Scarecrow. It was a bit of pleasant surprise. It is a classic case of the brand willing to refocus its lenses and to experiment. It is about a long journey and not necessarily just a drink that children love. Yes, there are… Read More »
‘No Dancing around’ the CONSENT
Now, what do you do in the land of Kamasutra with no –sex education, when a decently simplistic honest communication on ‘Consent in sex’ lands in your mail. Well first of you see it for what it is and then start looking at how and why it is still miles away in your ‘developing’ country.… Read More »
THE LAST LATE NIGHT MEET
Tweet Follow @s_kotnala 77th Episode. In many owner driven organisations, seniors getting a late night call is not something new. But here in this media organisation it was a habit. The promoters were more tuned to getting their work engine warmed up late. They were at their best late evenings. In fact for some of… Read More »
TAPRI WALI CHAI
Recently I had an opportunity interacting with the TAPRI CHAIWALAS* at Nagpur. The occasion was launch of AMRIK MILK. A milk brand with higher fat content that delays blackening and retains taste of the tea, which is almost continuously boiled at these shops One of the 650 odd tea vendor mostly Chai Tapri walas, an elderly Muslim** who… Read More »
