Continuing with the brand GILLETTE and WILKINSON SWORD blade, I share with you something that I would not recommend to be copied in the era gone by and the era to come. This is a good revenge story. Simplicity is the key to being effective and efficient.
This takes me to a time when RANJAN my junior at LINTAS had written a decent enough presentation to be made to Mr MANOJ KUMAR on Wilkinson sword. Unfortunately, as SAMIR VERMA was to finally make the presentation, he called for it on the penultimate day. He did not approve of it. Ranjan being a JOHN LENNON fan has used the lyrics from chartbusters as the title of the slides. It made sense to him.
Now Samir Verma, who had recently experienced Manoj Kumar way of TVC approval liked the presentation but insisted in having Hindi Songs titles on the slides. Ranjan did not believe in challenging seniors. Anyway why get into argument in February and so late in the day. Now Ranjan was not really good with Hindi songs- so he turned to his team members for help.
After my early morning meeting at ORIENTAL INURANCE I joined RANJAN for tea. Ranjan presented me his problem. I firmly believe that no senior has the right to change the presentation at the last minute. I also believe that people must write the presentation that they make, more so if there was a strategic issue. Or even if the basic framework has been provided by the team, the final linking and rewriting has to be done by the person making the presentation.
Somehow during our attempt to rewrite the presentation few Hindi Songs came up for consideration. They fitted the brief and were apt for the point we were trying to make. Ranjan was a bit sceptical but knowing his Bengali accent and understanding of the language we were able to persuade him to keep the titles. Sometime late in the night, he made the desired changes smiling he went home.
Now let’s fast forward to day 2. The day at Okhla office of WILKINSON SWAORD. In the conference room Mr Samir Verma stands up to make a presentation that he has not written. Though a pure Punjabi at heart, he would pride himself on his analgised purposefully acquired ascent. Ranjan looked at me, and we both smiled. The fun was to begin soon.
First, few slides of the presentation, Ranjan had followed the brief. Replacing the slide titles with Hindi Songs. Then somewhere after the initial innocent looking slide the fun started. I am sharing the titles and you should try reading it in the way Samir Verma would do in an Anglicised way.
SLIDE N: CHOD GAYE BALAM
SLIDE N+1 CHOD KKAR NA JANA SANAM
SLIDE N+2 RAAT BHAR NA SOYI
And poor Samir Verma delivered with straight face. Manoj Kumar, Subodh, Khandelwal- we all enjoyed the delivery. It was the slide 2 when Samir realised what was happening and why was the audience laughing.
Other episodes in Advertising and marketing
● Thank You ● Rain Clause – I ● Lethal Combination ● APPETITE ● Puncture ● Adultery- the moment ● ASSET ● I am Sankar ● The Count ● Introduction ● Time Bomb ● Small Tile ● Shoot Report ● Sardar Khush Hoga ● Shoot At Mud Island ● Kaali Peeli Picture ● Upgrade ● Juhi Effect ● Power Of Punjab ● Out ● Two More ● Eleven Minutes ● The Cherry Win ● Black Gold ● Buffered ● Continue With Client ● Not Fired ● One Less Decision ● The Ghost Of 35 Rani Jhansi Road Jhandewalaon ● The Problem ● Imported Art Card ● Banyan Tree Agency
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In case you have any such episode ( experiential Learning / Humour ) and would want to share- please connect with me through comment or connect at facebook : Sanjeev kotnala
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