BOOK – The Storm In The Silence- Nikhlesh Mathur.

I wasn’t expecting much from ‘The Storm in The Silence’ a novel by Nikhlesh Mathur. My very close friend Mr Ajay Lal has asked if I would want to read and maybe review a book by his cousin. And that’s how one beautiful day an autographed copy landed on my table. It remained there for… Read More »

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2018- Life Impact Books I refuse to UnCage

Typically, I read 70 plus books every year. And, share my recommendation from the books published in that year. You may access the recommended list of 2014, 2015, 2016 and 2017 here. 2018 has been different. I managed to read only 30 odd books. This year I was concentrating on writing and working on my… Read More »

The thought of Green Brand Building!

‘Green Brand Building’ is a thought in the inception stage. It is inspired by ‘My Green School’ an idea supporting education for ‘Gross National Happiness’ (GNH).  It is an initiative by Thakur S Powdyel, former Education Minister of Bhutan. Bhutan believes in GNH as a measurement of Growth and prosperity.  It believes- ‘The ultimate desire… Read More »

‘CHHAKKA PUNJA 3’ breaks Bollywood suffocating hold in Nepal.

The Nepali film ‘Chhakkka Punja 3′ makes a dominant statement on Nepal education system. I am in Kathmandu, attending  ‘A Forum for Reflections and Action – Education for Public Good in South Asia’  organised by the Centre for Educational Policies and Practices’ Nepal and supported by Aid-et-Action. The schedule read, viewing of Nepali Film ‘Chhakka… Read More »

Indigo Blinked early on Customer Frustration.

Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in.  Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More »

Terminating client-agency relationship professionally.

What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More »

Cinema must self-regulate ad breaks.

CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More »