2017 list of 10 Books you must read.

Twenty-seventeen has been a slow year for me. I have not been able to ready the number of books that I would have wanted to. And it is all about focus. This year has been more about writing. The first book, a compilation of short professional and personal life that almost tripped us in some… Read More »

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11 reasons to attend AdFest Pattaya

It is not a pre-sell for ADFEST Pattaya, an advertising festival attended by 1200 plus delegates from more than 50 cities. It is not even a recommendation. It is a definitive suggestion worth considering. ADFEST PATTAYA claims to be the longest running ad-show in Asia-pacific & middle east. It is the first show to be… Read More »

CONDOM AD RESTRICTION- I AM AS CONFUSED AS THE GOVERNMENT!

The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »

FUKREY RETURNS- I will want it to return again.

If you have seen FUKREY and liked it, you have the right reference point to FUKREY RETURNS. The film will surely entertain you. It’s funny will be an understatement. It is crazy to an extent, and in many places beats the first of the series hollow. However, reference raises expectation and for them; it fails… Read More »

GOD – THE MANTRA OF BRANDING by VIPUL JAIN

‘God The Mantra of Branding’ is a book on Branding born of a dream. It is an attempt by the author Dr Vipul Jain to juxtapose the life of mythological characters (mostly from Mahabharata) to explain his point-of-view and context to Branding. It is not a book for practitioners, who may find it too simplified… Read More »

A Field Guide to lies & statistics by Daniel Levitin

It is not what you know that gets you into trouble. It is what you know for sure that just not so’ This quote in ‘A Field Guide to lies and statistics’ by Daniel Leviton summarises most of what the book presents. I bought the book to get a good enough understanding to help me raise relevant… Read More »

GodMan to Tycoon, The untold story of Baba Ramdev.

‘Godman to Tycoon- The untold story of BABA RAMDEV’- BOOK REVIEW I finally got the time to read the book ‘Godman to Tycoon’- The untold story of Baba Ramdev by Priyanka Pathak Narian. I purchased it much before 8th August 2017, when the court banned the sale. It was there in waiting to be read. A… Read More »

QARIB QARIB SINGLLE, A Delayed Review

I know I am late. Watching ‘QARIB QARIB SINGLLE’ was an after thought. My wife somehow was hell-bent on seeing it and I had to tag along. I am happy I saw the movie. In case you are also one of us who were iffy about it- JUST GO AHEAD ‘QARIB QARIB SINGLLE’. It can’t… Read More »