‘A Century Is Not Enough’ Sourav Ganguly

‘A Century is not Enough – is not my autobiography’ says Sourav Ganguly, the former Indian Cricket captain. Once, you read the book; you know Dada is holding back a lot of punches. The fans will have to wait. “It is your inner voice that has to eventually prompt you to set the desperation aside… Read More »

Advertisements

Don’t strangulate advertising with socially expectations.

Should advertising ONLY show what is socially acceptable?  I know, I could get trolled for my point of view and reminded of my commitment towards society. I will be chastised for lowering expectations from brands and the advertising fraternity – including clients, media and the creative teams. I appreciate brands with a more significant vision.… Read More »

PARI: Interesting love story in a horror film.

You cannot fault Anushka Sharma and ‘Clean Slate films for not taking the risk. NH10 (2015), Phillauri (2017) and now Pari (2018) are all interesting subjects. All of them have Anushka Sharma in the pivotal role. She is a brilliant actress, and no one can crib about home production bias. Meanwhile, Indian audience in-spite of… Read More »

‘MY GITA’ by Devdutt Pattanaik- Book Review

‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More »

Coke’s Diversity Vs Pepsi’s collectivism.

How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »

PADMAAVAT is an experience worth having

I watched Padmaavat ( Padmaavati) by Sanjay Leela Bhansali towards its 3rd week of release. By that time both the euphoria and the resistance to the movie was waning. Another few days and it would have been a thing of past with no regrets. However, as I have been writing about the film and my… Read More »