Advertising. Good. Naughty. And nothing new.

Sometimes you see advertising touches your heart, many times, it has to work really hard to stir an emotion and mostly there is nothing new in it. Here are three examples doing just that. The Kerala floods have been a nightmare and a warning in many ways. As the water recedes and rebuilding starts, it’s… Read More »

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ROAD SAFETY, STUDIO ROADS AND AKSHAY KUMAR

I saw the Akshay Kumar traffic cop communication ‘‘Kyunki Sadak Kisi Ke Baap Ki Nahi hoti.’ on road safety. The traffic cop with ironed spotless dress, nice newly painted road signs and the road where you could land a chopper. I laughed at another ‘Tide’ advertisement and started thinking, where can I find such roads?… Read More »

REDISCOVER is your investment in self.

REDISCOVER IS A COMMITMENT AND INVESTMENT IN SELF. REDISCOVER is a commitment to self. It starts with a basic premise that you are already good enough. You are not creating and crafting something new, you are rediscovering. ONLY YOU CAN MAKE A CHANGE. The truth remains that nothing is going to change. Unless you and… Read More »

Leadership lessons absorbed like a sponge

On the 72nd Independence Day, I am sharing a review of ‘SPONGE: Leadership Lessons I Learnt From My Clients’ by Ambi Parameswaran. I was thinking, how different the country could be if all of us behaved like the sponge. If like Ambi, we too could reflect on our mistakes and learn through our experiences. Maybe… Read More »

Satyamev Jayate; Movie review. Honestly baseless.

Manoj Bajpai holds ‘SATYAMEV JAYATE’  and steals the show from John Abraham’s movie Satyamev Jayate. I have seen such movies in the early eighties, and the hall would erupt in claps and be whistling at the fight sequence or dialogues. So there is someone who is slowly but surely burning the corrupt policemen in Mumbai.… Read More »

Rediscover Yourself’ The most selfish workshop ever.

HOW WELL DO YOU KNOW YOURSELF? Self-knowledge is desirable. However, like perfection, it is tough to achieve. It is a ‘work-in-process’. Hence we need to Rediscover, Realign and Reconnect with our inner self to raise our self-awareness. Our biases due to our experience and choices that have shaped our behaviour and attitude are one of the… Read More »

D-Code, the digital review, format is the winner.

The Advertising Club calendar added D-Code, the digital review to its two existing properties Media Review and Creative Review in its annual schedule of events. It may be a late addition. However, the new format Ad Club adapted for D-Code was worth the wait. WE ARE GETTING THERE In the last two years, one must… Read More »

Guru Purnima, I learnt what I must not do.

I remember the moment on Guru Purnima. It was late at night.  I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More »

Best advertisements are unlike an Advertisement

Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More »