There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More »
Tweet Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More »
The acid test of newspaper advertising is really Dhanteras, the festival where the one-has-to-buy mentality supersedes every economic parameter and pocket size. When retail, regional and corporate clients fight to fill up the prime sqcm in the leading newspapers. A period when the print salesperson feels a bit more wanted and in demand, a time… Read More »
