Tag Archives: writer

News Media. Credibility At Risk.

There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More: News Media. Credibility At Risk. »

DIGITAL NEEDS NEW STORYTELLERS

More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More: DIGITAL NEEDS NEW STORYTELLERS »