ASCI never question media- it is the advertiser and the agency. However in case of Native advt or advertorial print is an equal partner. Is print not the biggest media to be questioned and self-regulated. What about Government ads – are they more equal than others in the eyes of ASCI
Print the traditional media enjoys huge trust, but it has been eroding for some time. Will the TOI campaign work magic? And can a B2C campaign work on B2B front.
IRSwala aaya, IRSwala aaya, IRSwala aaya re, The latest round of IRS report is out. The reported readership figures have given soulless Print Rudalies a chance to cry in mourning or smartly find ways to celebrate minor victories. The comparative game has begun. Every one is flogging the tired horse. The fight to sliced the data… Read More »
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
The Indian Readership Survey (IRS) Quarter 1, 2019 findings are out. It brings good news to print publishers. Their reach and readership continue to expand. The total monthly reader touches new peak at 42 crores, a growth of 4.4%. In this period, the number of households has also grown by 4%. Any daily reach remains… Read More »
The coming together print publishers is a rare celestial aberration. However, this is not the first time when some of the largest print houses have got together. We know when they collectively questioned the IRS and hence MRUC some years back. Even at that time, people viewed it as a disturbing disruption, but it led… Read More »
Magazines losing circulation is no longer news. They can’t think of cover price increase is a reality. Advertisers no longer consider magazines as an integral part of their campaign. And digital content monetisation has not been easy. Magazines must seek fresher perspectives. The argument that goes against magazines is simple. We are living in a… Read More »
There has to some logic behind the magic of multiple false covers in dominant newspapers across the country. Come festival time, and suddenly you have to wade through a barrage of the false front page to reach the real front page with news. AM I THE ONLY ONE MISSING THE LOGIC OF MULTIPLE FALSE COVER?… Read More »
The annual Pitch Madison Advertising Report is out and quite a few faces in media are smiling. It is a sunny forecast. Words people were waiting to hear. The euphoria is evident. The trust exists in the forecast. Like earlier PMARs, the industry is sure 2016 report will continue to accurate and directional. Then what… Read More »
Tweet Follow @s_kotnala The annual two-day INMA South Asia Conference commences in Delhi today. Like every year, delegates will join in, expecting to learn something new. However, by the evening, the corridor talks will as usual move towards mistrust and collective inertia in Print. The adventurous ones will start eulogising digital and… Read More »
