The IPL circus – we won’t have it any other way
IPL- Indian Premier League is no mere cricket tournament… it is festival where logic is suspended and personal brands perform.
The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience
TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.
Goafest: The Festival of Mirages and Nostalgia
GOAFEST – no doubt is the premier advertising festival of India- but it seems to be in a time warp needing fresh thinking. .
An Brand Brews Mental Health Over Chai
A brand makes a good initiative on MENTAL HEALTH. It asks audience to talk things out over a cup of tea- but does not tag the brand! Why?
Noise, Not News: How Social Media Hijacks National Crises
Social media hijacks the national crisis with too much unwarranted information, leading to disinformation. What is the solution?
Operation Sindoor. All in the name.
Operation Sindoor is a class in branding. A perfect example of emotional connect through context- something that resonates well
Wishing You a Very Copy-Paste Festival wishes!
We are a nation of festivals, and in addition to that, we have a multitude of cultural ethnicities and polarities of thoughts; additionally, we have a humongous list of special days- local, regional, national, and international. On most such days of celebration, the screen on your phone is filled with multiple hues of wishes from… Read More »
Let It Melt: A Case for Unhinged Ice Cream Campaigns
ICE CREAM advertising seems unidirectional. It can be so much fun- only if the brands takes the creative freedom that category demands.
Kashmir: A Paradise Under Siege— Are You Buying a Ticket?
Kashmir Pahalgam Terrorist Attack – a paradise under siege- will you support the locals by taking a vacation there or boycott the destination
Chhaava : Watch it on Netflix for Vicky Kaushal. Movie Review.
CHHAAVA belongs to Vicky Khushal. Watch it as it tries resetting the narrative about Shambhaji Maharaj and show the real warrior he was.
