Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

Bigger isn’t always better—sometimes, it’s just louder.

Numbers can influence and create perceptions. Mostly, it is presumed that bigger is better- but is that true?

Dream11. Aapki Team Mai Kaun? Confluence Of Cricket & Bollywood.

Dream11 IPL campaigns have been a treat to watch and consistent in their approach. AAPKI TEAM MAI KAUN is another Brilliant AD.

Make Women’s Day more than a date. Make it a habit.

WOMEN’s DAY- The conversations, the promises, the speeches should be reflected in everyday interactions not just the day.

Predicting Trends: The future, while uncertain, is undeniably exciting.

Predicting trends and future scenarios is interesting and educative in its logic. Here are wild predictions by Class of ’87, IIM Ahmedabad.

Online Service Aggregators Limited Liability: Time for Regulatory Intervention

The online aggregators hide behind terms and conditions and the classification of being intermediatory. As a result, the user gets just a refund and is not compensated for failure and deficiency in service. There is need of regulator coming in to change the landscape

Contribute to mental wellness. Share positivity. Ignore negativity.

We are trained to pay attention to negativity. However, for a better frame of mind & mental wellness -ignore negativity and share positivity.

Confessions of a Thug by Philip Meadows Taylor: Book Review.

It is an engrossing, engaging read of a time when Thugs ruled the roads in central and southwestern India. The book makes you feel and visualise the life of a thug from near quarters.