It is bound to happen. And my telling otherwise is not going to help. Comparisons are inevitable. The industry remains divided between the two. No one has taken sides. They are waiting and watching further development. Will they become two iconic award properties? Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice… Read More »
Tweet Follow @S_kotnala I like the way Kyoorius Awards has been shaping up. The team behind it is doing everything possible to build it as a more relevant and engaging platform for the Industry. Rajesh Kejriwal definitely has a good team and counsel of friends surrounding him. I am impressed the way the… Read More »
Original article appeared in http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/ On the 12th night when I entered the NSCI Stadium, I cannot be faulted for thinking that I have reached the wrong destination. But the miniature Black Elephant magnetically attached to my shirt and the big bold Kyoorius branding made me comfortable. The signs were there – expectations have been… Read More »
GoaFest this year will be on the shores of Lake Powai in Mumbai. It has evolved but still has a few things to take care of.
Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.
There is no news about GoaFest 2021. In all probability, it is not happening. I question, if other awards could adapt why not GoaFest?
The Economic Times, under its popular Wednesday supplement Brand Equity, launched #AdsWeLove. It will recognise the best print advertising. The Times of India Group is undoubtedly the thought leader in print marketing. It has a presence in power and influencing centres of brand and marketing. #Adswelove is a small but significant step by Times of… Read More »
The year 2019 started with the IAA World Congress held at Kochi. Pattaya Adfest 2019 will follow it from 20th to 23rd March 2019 at the Royal Cliff Hotels Group, Pattaya. Goafest is scheduled from 11th to 13th April 2019 at Grand Hyatt, Goa. May is the month of ZEE Melt, to be held on 30th and 31st May at Dome NSCI, Mumbai. Kyoorius awards… Read More »
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
Since the beginning, I have a strong love-hate relationship with Goafest. I was quick to find faults, compare with others, share suggestions, demanding some changes and yes to appreciate good things or I have enjoyed my affair with it as a sponsor, delegate, disrupter, publisher, winner, jury member and in my own small way tried… Read More »
