There, I have said it! ‘Change! Nothing Has changed for the Marketers’. Am I being out of sync with reality? Or just being provocative to grab your attention? Everyone across the world is busy discussing the impact of COVID-19. Pundits have sliced, spliced, and dissected the truth. The old way, it seems, is no longer… Read More »
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
I have not liked a bit of it, Pokemon invading my privacy without any intimation or invitation. When I picked my Honda BRV a few days back and was driving past Shivaji Ground, one of them was sitting on my shoulder where the seat belt is plugged on, one was at the park staring at… Read More »
Here Today Here Tomorrow is about possibilities & provocation. 5 stories create different uture with an interplay of human emotions.
Lockdown learnings are a set of 17 lessons from lockdown and working -from-home that can change the way you work or approach life.
The Indian Premier League or Cricket World Cup is a choice or problem for a few brands. You either have money to splurge on both tournaments or you don’t. Those who have money either have a campaign to run or they don’t. And brands with money and campaign, it is only the rate and ROI… Read More »
Molley, the vegetable street vendor, delivers a master class in customer relations if only you were willing to listen and observe.
Within each of us there is a Fake Expert wanting to come out at the slightest provocation. Kill the fake expert, thus Dussehra.
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Here are few of the recent good work in Indian Advertising. Not the complete list- but things I liked. Plain and simple. well crafted.
