There, I have said it! ‘Change! Nothing Has changed for the Marketers’. Am I being out of sync with reality? Or just being provocative to grab your attention? Everyone across the world is busy discussing the impact of COVID-19. Pundits have sliced, spliced, and dissected the truth. The old way, it seems, is no longer… Read More »
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
Will something really change. Or we as usual, will forget this Olympics after a few days. Maybe if you read this on 11th august 2024- things would not have changed much
Rajesh sits in the corridor outside the boardroom, still unsure why he’s being branded a sexual predator and an exploiter of women. Why was his behaviour and past being probed? He has always been warm-hearted, easy-going. Nothing has changed and yet everything in his life could fall apart. It seems that the new junior in… Read More »
Tweet Follow @S_kotnala 63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend… Read More »
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Women’s day. There have been changes but small and too slow. A societal change requires Individual action. What been your contribution.
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
BiggBoss is my favourite reality show on Indian television. But BiggBoss14 was a disappointment. It was not meeting the expectation.
Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
