No solution to Idea Shopping & Plagiarism with pitches.
When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.
Search Results for: nothing has changed
How Unlock 1.0 is driving vivid dreams?
Anxiety loaded people end up having Vivid dreams, as their unconscious mind try bridging the gap. These dreams can be vivid in their imagery and memory
17 LOCKDOWN LEARNING FROM HOME
Lockdown learnings are a set of 17 lessons from lockdown and working -from-home that can change the way you work or approach life.
Will Advertising Marketing Be Any Different?
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
JANTA STORE by Naveen Choudhary. Book Review
I don’t remember, the last time I read a book in Hindi. For the last many years I have been reading books primarily in English. I know some of the reasons. The bookstores I buy books from have a limited range of books in Hindi. Moreover, most of them are old books, or English authors work… Read More »
Return of the STEREOTYPED MOM!
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More »
You have come a long way Baba, Baba Ramdev.
The image does not leave easily. It is imprinted. Baba leaving the ground in the dark night to a stage where his trump cards Ayurveda and Yoga find the biggest sponsor. The images are a bit hazy, but the impressions are stark and clear. It is a strategic marketing move, that has been rarely analysed.… Read More »
The Indian Express’ soft touch to rejuvenate newspapers… but does it work?
On June 13 when I boarded my flight to Nagpur, I was in for a small surprise. There was Indian Express placed on the aisle seats. The surprise was short as the cover was Jet Airways proudly selling its services. And then the last two pages of the wrap had the ad from Indian Express.… Read More »
TRAI recommendations- no cause for celebration
The Minister of state for Information and Broadcasting, Prakash Javadekar is a man in hurry. By release of Telecom Regulatory Authority Of India (TRAI) recommendation on Cross Media Ownership, we have once gain been shown a dream. One day this may find its own destiny. Truth is that nothing has changed, the wheel of life… Read More »
EMPOWERED MESSAGE of HAPPY ENDING.
……………………………………. We cannot deny the fact that Gender disparity exists, and we have a long way to go for equality to even become realistically possible. What has taken centuries of creation will take a few generations to be wiped out. What is heartening is that we are moving there, and the new generation is seeing… Read More »
