In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »
Visuals have a story. Here are some names and visuals from the Paris Olympics 2024 that will remain with us and be leveraged in advertising.
Brands like dancers have their signature move that sets the tone. The brand can use them as verbal nails and high visual hammering.
In my last post, I had said that Goafest 2017 would surpass expectations and I must repeat that I do believe it has. Unfortunately, the expectations with the team of supermen and superwomen organising Goafest were super-high too. Hence, we delegates – personally, individually and collectively – found issues to crib with some of what… Read More »
Brands fail to be purpose-led when they try too hard to associate what may not be their core or hold to something they picked in research.
Bigg Boss is one of the most successful ! Reality show! in Indian television Entertainment. Here is what Vermajee had to say about it.
Brand colour is one of the most critical visual identity element. It can do magic- if followed relentlessly consistently. It can be a trap- and maybe path to brand nirvana.
