Category Archives: ADVERTISING MARKETING

MOVIE is no longer a memory milestone.

People still watch a MOVIE, but it is no longer an event that is a memory milestone for the audience. The emotional connection is missing.

Some brand Festive advertising work the way it should- without touching on religious rituals and practices but being inclusive and celebratory.

Time and again, during the festival period of collective celebration, brands repeatedly question Hindu Rituals and belief

MapMyIndia has released a RamayanMap- that traces the life of Lord Rama from Birth. It is a mine of information and well done.

BIGGBOSS16 – seems that the Reality show team has taken into account need to freshen up the content.

ASCI ben doing good work on self regulation in Indian advertising, but how effective it will be depends upon brands .

KFC South Africa takes the urban legend of Fake Inspector to its logical end. Launches private investigation and sets up hotline.

To fully exploit special day opportunities, brands need to make special efforts and not just tick the box. Case Teachers’ day

ASCI can set guidelines and ask for self regulation, but when big brands like Crocin from GSK refuse to follow- we know the problem is huge.

In the era info accessibility and availability, branding and marketing must be aggressive with focussed Brand Katha to influence consumers.