Category Archives: ADVERTISING MARKETING

Brands Fail When they try too hard to misappropriate experiences.

Brands fail to be purpose-led when they try too hard to associate what may not be their core or hold to something they picked in research.

Nothing changes when we try to change everything and that is what is the status on improvement for women in the workplace. India report.

5-star hotels are taking a positive step in offering pet-friendly stay options. IHCL SELEQTION is one such experience.

Here is a take on best brand communication on teachers’ day and a call to expand our outlook beyond teachers at school.

IAA INDIAA AWARDS add a new perspective and freshness to India advertising. ere watch the winners and decide if the awards are unique

Intuition is based on a vast library of past experiences and knowledge. Listen to it. Here is what you can do to sharpen your Intuition.

Visuals have a story. Here are some names and visuals from the Paris Olympics 2024 that will remain with us and be leveraged in advertising.

Fact- People don’t retain learnings from workshops and training sessions. Here is how to enhance it for your team.

Experts are in Demand. Here is a way to become an expert in things that do not require experience.