Death in Advertising. The Untapped Story Brands Are Too Polite to Tell
From Biodegradable Chupps to Dumb Ways to Die, why brands avoid death—the one certainty of life—and how Death in Advertising could create real differentiation.
Category Archives: ADVERTISING MARKETING
Crisis Management is Not Damage Control
Crisis management defines brand character more than success ever can. From Maggi to airlines, why fast, honest, and humble action matters more than intent.
Expectation Gap. Where Most Brands Lose Customers Before They Even Begin
From ads and memes to toothpaste foam and OSHO’s wisdom, this article explores the Expectation Gap—where brands win, lose, or quietly disappear by mismanaging promises, experiences, and emotions.
Better Wrong Than Safe. The Sin of Playing It safe.
From marketing blunders to boardroom regrets, bold decisions are judged by hindsight. This piece argues why “Better Wrong Than Safe” is not recklessness—but leadership, learning, and long-term relevance.
INTENT BEFORE IMPACT – Why Social Media Needs Appreciation.
A thought-provoking look at how constant online negativity shapes algorithms, mindsets, and AI—and why practising “Intent Before Impact” through genuine appreciation posts can quietly restore balance.
The Great Reverse Migration – Power Escapes the Metro Trap
The Reverse Migration is reshaping India Inc as senior leaders and power centres move away from high-cost, high-stress metros to Tier-II and Tier-III cities. With technology flattening geography and professionals seeking meaning beyond money, this shift is not a fad but a structural reset that smaller towns must manage wisely.
Real in Marketing Was Never a Trend. We Just Forgot It.
Real Marketing was never a trend—it was always the foundation. As brands chase moments, metrics, and short-term performance, they risk eroding trust, relevance, and equity. A sharp opinion on why authenticity, integration, and brand building still matter.
Ganna Abhi Boya Nahi, Juice Abhi Chahiye: Startup Mass market Myth.
A satirical, sharply observed essay dismantling The Mass Market Myth—the belief that consumers owe startups instant loyalty. It explores trust, service networks, working capital, and why belief grows slowly in mass markets.
The Great Australian Social Media Ban Circus
A biting comment on the Australia Social Media Ban, its laugh-out-loud loopholes, underground teen behaviour, marketer implications, And why India needs smart regulation—not bans—to manage youth digital access.
Consulting Chaos — 8 Rules Consultant Pretends They Don’t Use.
Dive into the unapologetic world of consulting chaos, where jargon is currency, branding is armour, and survival depends on bluffing, blaming, and billing again. This field guide exposes the unwritten rules that every consultant uses but never admits—perfect for professionals, leaders, and anyone who has ever dealt with (or dreamed of becoming) a consultant.
