From marketing blunders to boardroom regrets, bold decisions are judged by hindsight. This piece argues why “Better Wrong Than Safe” is not recklessness—but leadership, learning, and long-term relevance.
A thought-provoking look at how constant online negativity shapes algorithms, mindsets, and AI—and why practising “Intent Before Impact” through genuine appreciation posts can quietly restore balance.
The Reverse Migration is reshaping India Inc as senior leaders and power centres move away from high-cost, high-stress metros to Tier-II and Tier-III cities. With technology flattening geography and professionals seeking meaning beyond money, this shift is not a fad but a structural reset that smaller towns must manage wisely.
Real Marketing was never a trend—it was always the foundation. As brands chase moments, metrics, and short-term performance, they risk eroding trust, relevance, and equity. A sharp opinion on why authenticity, integration, and brand building still matter.
A satirical, sharply observed essay dismantling The Mass Market Myth—the belief that consumers owe startups instant loyalty. It explores trust, service networks, working capital, and why belief grows slowly in mass markets.
A biting comment on the Australia Social Media Ban, its laugh-out-loud loopholes, underground teen behaviour, marketer implications, And why India needs smart regulation—not bans—to manage youth digital access.
Dive into the unapologetic world of consulting chaos, where jargon is currency, branding is armour, and survival depends on bluffing, blaming, and billing again. This field guide exposes the unwritten rules that every consultant uses but never admits—perfect for professionals, leaders, and anyone who has ever dealt with (or dreamed of becoming) a consultant.
As attention habits shift, Storyfusion Advertising is redefining how brands earn relevance—blending cinematic storytelling, suspense, and entertainment into ad communication that viewers actively choose to watch.
Mumbai doesn’t just need to be a fine city — it needs fines to become a city. My take on how discipline, and penalties could reshape Mumbai.
A witty, insightful piece comparing husbands to eternal beta products and wives to relentless start-up founders who keep upgrading, rebranding, and managing “Project Husband.” A fun read for marketers, couples, and anyone who believes all great products evolve over time.
