The Magic Eye Peep Hole Barrier
we all want a MAGIC EYE- that can give us confidence and tell us of certainties in life- but then it is not a reality.
Category Archives: ADVERTISING MARKETING
Missing ‘Call to action’.
Call To Action used to be an integral part of traditional media advertising. However , nowadays, it is missing in action . Though it is very much present in Digital assests.
CRED – Well Bowled Ravi Shastri
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.
To Last Of The Award Ads. Long Live Awards
The award wins are no longer amplified by advertising the fact. Maybe we have seen the last of the award ad – but not the awards. They will remain till there are clients and agencies.
The Perfume – short story
Her perfume he recognised after so many years, something she has forgotten in his bachelor pad and he still had it with him.
MOTHERS’ DAY- Deeds Say a Lot More Than Ads.
Mother’s day- opportunities for brands to show being inclusive, gender sensitive and women representation. But deeds say a lot more than ads
Coward. A True Advertising Story.
Once a coward always is a coward is a true advertising story from those heady days when there was one or the other parties every Friday
Longlive Goafest
Goafest 2022- the first time I am not attending the event. Here are a few things from past editions – How Goafest has changed through time.
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
Gambling or Game Of Skill.
Gaming apps masquerading as ‘Game Of Sill’ advertise in India- helping make gambling socially acceptable. Why not open it all.Have Casino. How are they different?
