Did the year 2020 get its branding wrong?
All have seen year 2020 from a negative perspective. Maybe it has git its branding wrong. There are so many lessons served by it
Category Archives: ADVERTISING MARKETING
Trends 2021, I bet on coming true.
TRENDS 2021, I expect to continue holding true in 2021 too. Why run after new trends when you are yet to exploit the one you know? Is the known devil not better than unknown one.
CHANGE! Nothing Has Changed for the marketers.
There, I have said it! ‘Change! Nothing Has changed for the Marketers’. Am I being out of sync with reality? Or just being provocative to grab your attention? Everyone across the world is busy discussing the impact of COVID-19. Pundits have sliced, spliced, and dissected the truth. The old way, it seems, is no longer… Read More »
Hate Digital Personalisation.
Everything is templated and personalised in the digital world. It is crippling the randomness of life and coding your subconscious with biases.
Do you have a secret to share? BIGG BOSS.
Episode 42- Bigg Boss played ‘Share the secret’ as a task to win the immunity stone. What if you were a contestant. What secret do you have?
Launching SMEAR Index against social media outrage.
So, how can we help predict and insure against a brand facing social media outrage and be called for not being sensitive to the social ecosystem.
Fake News More Potent Than Hijacked History.
Hijacked History is a reality. It is omnipresent. But maybe we need to tackle the FAKE NEWS first as that has more recent and damaging.
Religion. Stop misusing images of Hindu Deities.
Do companies freely misuse the images and symbols of Hindu Deities, because all that a Hindu does is meekly protest and call for Boycotting the product and services.
My Encounter With a Long Podcast
My first emcounter with a podcast longer than 45 minutes. I rejected it outright. But when I listened my discovered something more..
Tanishq Diwali – on a hattrick of taking down ads.
So, in less than a month, Tanishq takes down another ad when trolled on social media. What’s wrong? How can brand be so insensitive?
