Cadbury; How far will you go for love?
Cadbury has been my favourite chocolate and communicate. With this new campaign and film, they remain consistent with the brand imagery and style.
Category Archives: ADVERTISING MARKETING
Client Gets the Creative They Deserve.
The creative output is not merely a function of hiring the best talent. There are a lot many factors working to produce good work. Ultimately the client gets the creative they deserve.
17 LOCKDOWN LEARNING FROM HOME
Lockdown learnings are a set of 17 lessons from lockdown and working -from-home that can change the way you work or approach life.
Spoiled for Choice is not good for Web Talk shows
Web Talk Shows and Webinar invitations fill the inbox. All tempting to attend. Here are three I attended and came out wiser
Nothing Has Changed. Nothing Will Change.
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
Riding the IMMUNITY Wave – Coronavirus
Brands are expected to ride the Health, hygiene and Immunity wave in the new world of precaution Some Brands will really help boost immunity, the others taking advantage of the situation.
Post-Lockdown Market- Priming the Customers
The customers need to be primed. A desire for product & service needs to be created in the unknown- the new normal- the post-lockdown market. Brands have a different take and a different solution. But the brands that cat early will benefit more.
BRAND ENGAGEMENT DURING LOCKDOWN
Brand engagement is a crucial part of brand-audience connect and messaging. Lockdown presents different challenges for the right brand engagement.
TAKE THE QUARANTINE SURVIVAL TEST.
HERE IS THE CORONAVIRUS QUARANTINE SURVIVAL TEST. WHAT OBJECTS WILL YOU TAKE WITH YOU TO THE QUARANTINE.
Re-SEARCH to re-Set Post-LOCKDOWN
There is a no new normal after the lockdown only if you could Re-SEARCH, Re-ALIGN to Re-SET in the Re-World. The relevance must be redefined for impact.
