Whenever I see a campaign by traffic police, I wonder why Indians do not obey simple laws? Most likely we know, in India we will get away with it. Moreover, we see everyone breaking the law. It is not the best of the excuse, but then ‘We are Like that only’. Jokes apart, the… Read More »
If you are in Marketing and advertising, you would have watched all the Super Bowl ads by now. Every year around this time, the heat is on between brands to make an impression and get maximum instant reach for their messages. Some try being playful, some introduce new themes, and some try to provoke. In… Read More »
On January 26, 2020, the internet was flooded with videos of people reading the preamble. It was not a one-off incident. Nowadays, the constitution is debated threadbare. There is more fake news than news floating around in media. People are taking a polarised stance in spite of incomplete information. The politics of politics is getting… Read More »
So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More »
OH! Finally, we are talking about the ad where the Adweek Super Bowl bot is the copywriter. Adweek defines it as “an AI-powered creative force that generates ad concepts and posts them on twitter”. These ad concepts were created using real brands and celebrities. Playfully, WIX.com went ahead and converted one of the ad concepts… Read More »
‘Big Data’ and ‘Data Analytics’ is everywhere. It is the current buzzword, just like Machine Learning, Artificial Intelligence and BlockChain. It seems unless you are not working with Big Data, you are not in business. However, not every organisation has the capability, resources or a mindset to walk the Big Data and Data Analytics road.… Read More »
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
KAB TAK ? is a question all of us are asking. Oh! We have raised the question through centuries in muted, hushed conversations and suppressed closed minds. No, I do not expect much to change in my lifetime, but for the sake of future generation, a start needs to be made. The good thing about… Read More »
name=”twitter:site” content=”@nytimes”> Sometime back, I watched a film from Policy Bazar on Term Insurance. This time there was a small catch. The film was about a mother joining her job just six months after her first childbirth. Created by Enormous Brands, it is a decent film meeting the objective of asking working women to re-evaluate… Read More »
Sustained disruption is the only for a brand to create impact in a scenario where-every one is trying to disrupt.
