Industry wants to know- the Ogilvy Vivo Plagiarism Case.
Was it the case of Creative Coincidence? What led to the amicable out of curt settlement of the hyped case- of Ogilvy taking VIVI to court for Plagiarism?
Category Archives: ADVERTISING MARKETING
#Adswelove, Every Effort Counts in Print Advertising!
The Economic Times, under its popular Wednesday supplement Brand Equity, launched #AdsWeLove. It will recognise the best print advertising. The Times of India Group is undoubtedly the thought leader in print marketing. It has a presence in power and influencing centres of brand and marketing. #Adswelove is a small but significant step by Times of… Read More »
Stop dodging plagiarism and speculative pitches bullet
Plagiarism and creative coincidence have survived far too long in the Industry. Sometimes pitches have been blamed and many times inability to act has been the favourite excuse. Many times they have been termed as inspired and adapted versions. The recent high profile plagiarism case created a few conversations. Trade portals, social media and business… Read More »
Newspaper Advertising, Pages and cover price needs a re-think
On Monday, 28th October, my newspaper was drastically underweight. It was not the usual cubby overweight I was getting accustomed to. The newspaper was slim, light with sporadic advertising. It felt like what my newspaper used to be, before the festival. Somehow I missed the thick festival sale and discount catalogue sheets masquerading as newspapers. … Read More »
HOW INDUSTRY CAN CHECK PLAGIARISM.
Brand David (from the Ogilvy stable) took Dentsu to court for a claimed plagiarised creative (‘Light Up the Night’) for Vivo. It is a welcome act for the Indian advertising industry. Dentsu, as expected, has categorically denied the accusation. In an official statement, Dentsu said: “What we created is completely our original work, and we… Read More »
Should BIGGBOSS13 be banned?
BIGGBOSS13 is in news for the wrong reasons. Controversies and Indian television, particularly about the reality shows are not new. Roadies, Splitsvilla, Emotional Atyachar, Bindass, SuperStud, Rakhi Ka Swayamver, Saach Ka Samana, had their fair share of objections. There are some minor controversies like shows are scripted, there are fake injuries, fake health issues or… Read More »
‘ Festival Wishes’ Forwarding Syndrome
Is the Digital Termite disturbing your festivities? I would believe that just like my WhatsApp timelines during Dussehra was overcrowded with Festival Wishes. They have been as irritating as the false covers in your newspaper during festivals. Sending greetings to near and dear ones has been a tradition. Traditionally, calling your friends and relatives and… Read More »
BIGGBOSS13 – channel gambles with changes
BIGGBOSS13, My favourite programme BIGGBOSS is back on Colors with its 13th edition. The new format is the original format of Celebrity guest without any commoner. I still believe it is a great show to watch, and there are many learnings. The inaugural episode on 29th September showed that the Colors team had got their… Read More »
Flipkart Vs Amazon, THE BIG INDIAN SALE FIGHT.
Most likely in the next few days, you will buy some item on the ‘AMAZON GREAT INDIAN FESTIVAL SALE’ or the ‘FLIPKART BILLION DAYS SALE’. One of them at the end of will claim some astronomical figure of realised sales. AMAZON and FLIPKART, through years, have successfully redefined the expectations from e-commerce platforms and the… Read More »
What Next- Dream Dominating Advertising
What do dreams have got to do with brands? Maybe nothing. Maybe it was always about dreams. Perhaps, it is we who have never understood the art of creating real dreams. Brands have moved from a functional USP to emotional dividends to being purpose-led. Whatever may be the format and trigger, differentiation was always there… Read More »
