Vectus water tank and piping solutions TVC Saif-kareena romance has been ripped apart by senior advertising professionals. Is that right think to do? Brands start small, make mistakes, learn and evolve with time.
When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.
Mask is the defence against spreading of COVID-19. Unfortunately people have different ideas. Here is the Niti Aayog digital posts pushing for use of masks.
Suddenly FAIR is the new FOUR LETTER WORD. After BLM everyone thinks to stop using FAIR in product name and promotion is the solution. It is just not fair.
Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different
Cadbury has been my favourite chocolate and communicate. With this new campaign and film, they remain consistent with the brand imagery and style.
The creative output is not merely a function of hiring the best talent. There are a lot many factors working to produce good work. Ultimately the client gets the creative they deserve.
Lockdown learnings are a set of 17 lessons from lockdown and working -from-home that can change the way you work or approach life.
Web Talk Shows and Webinar invitations fill the inbox. All tempting to attend. Here are three I attended and came out wiser
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
