The 22- day Lockdown has started. WFH (working from home) does not have the same adventure and fun. New anxieties are building up. Here is how to leverage lockdown and work on your Brand-i. Time to recharge- follow these simple tips to keep productivity up and relax.
The planner and the brand custodians are itching to have that one purpose-led Brand Connect with the audience during Covid-19 crisis that will make their brand the hero. No brand wants to be left out, missing this chance to leverage the opportunity. Everyone has realised that the brands active during downtime with a relevant… Read More »
Working from home sounds exciting. It is not so simple to adapt to working from home. The rhythm and the beat are different. Here are some tips
Holi this year has been different . COVID-19 fear changed the plot. However, the brands continued to leverage holi- as they were committed on the front foot
Should advertising rethink when they are using emotions and incidences of inter-community impact events and the tension they create
I can understand why the loyal viewers like me were upset with BIGGBOSS13 . We missed BiggBoss in BiggBoss.
Moldy Burger is a class demonstration of the promise of no preservatives by Burger King. It is rare for a brand to come with two exceptional executions in succession. Maybe it is the rivalry between the two big brands; Burger King and McDonald’s that have made it possible. Personally, I wish for a hattrick.
Valentine day- the brands try to remain relevant to the audience. Some fail to find a relevant purpose way or proposition and some really touch your hear
Whenever I see a campaign by traffic police, I wonder why Indians do not obey simple laws? Most likely we know, in India we will get away with it. Moreover, we see everyone breaking the law. It is not the best of the excuse, but then ‘We are Like that only’. Jokes apart, the… Read More »
If you are in Marketing and advertising, you would have watched all the Super Bowl ads by now. Every year around this time, the heat is on between brands to make an impression and get maximum instant reach for their messages. Some try being playful, some introduce new themes, and some try to provoke. In… Read More »
