There are many who hate ‘Whatsapp’ and many who swear by it. For few, it is a cause of anxiety and for some the way out of loneliness. Yes, there is a lot that happens on Whatsapp. And a great deal more can happen over Whatsapp. Every parent of 10th and 12th class students in… Read More »
The seemingly hot looking women could lead to disastrous results. This learning was reinforced last week. I discovered ‘THE MOST DANGEROUS CELEBRITY’ list. Curious, I opened it to be better educated. It is interesting how things get interpreted. McAfee, yeah those computer safety guys officially release ‘ MOST DANEGROUS CELEBRITY LIST’ every year. These are… Read More »
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More »
This week I am taking a detour to share some of the work, which I believe must be appreciated. Story-telling is a key pivot for the communication business. And if one can make the static medium like Print come alive with a story that involves and engages the reader, the job is done. Unfortunately, such examples… Read More »
Who doesn’t love storytelling? I love the stories, where a chapter is closed in duality compounding the ambiguity. It forces the reader to acknowledge the power it wields, and the reader ends up turning the page for more. How many times have I been held captive by such narrative, ending up finishing the it in… Read More »
(The article was also published in THE ISLAND, Leading Sri Lanka newspaper on 30th April 2017) In the recent times, there have been multiple high-profile cases of sexual harassment reported in the media. Some of the prominent ones are Arunabh Kumar, RK Pachauri, Tarun Tejpal, Ashok Kumar Ganguly, Mahesh Murthy and Sumant Bhattacharya. In September 2016,… Read More »
BACKGROUND. Before the start of GOAFEST 2017, in my article “GOAFEST- expected to surpass expectations ! I shared a small secret and an expectation. “2016, the after hours party on the last day was in full swing. It was around 2 A.m, and I was a bit tipsy. Right outside the party area, where the registration… Read More »
Self-regulation must begin with ‘I’ before it can migrate to ‘We’ and ‘US’. So, when Advertising Standards Council of India (ASCI) President Srinivasan K Swamy, suggests that ‘be it an advertiser briefing an agency or an agency briefing their team, it’s time we add the ASCI code sign-off to every advertising brief’, for a moment… Read More »
In my last post, I had said that Goafest 2017 would surpass expectations and I must repeat that I do believe it has. Unfortunately, the expectations with the team of supermen and superwomen organising Goafest were super-high too. Hence, we delegates – personally, individually and collectively – found issues to crib with some of what… Read More »
